Beginning university can feel both exciting and uncertain. The 2025 New Student Orientation Team wanted to capture the positive side of those emotions — a sense of excitement, welcome, and belonging.

The visuals followed the student journey from home to campus, building anticipation through pre-arrival mail invitations, the website, and email touchpoints, then creating a warm, confident transition with on-campus signage, event presentation templates, and playful GIPHY stickers for social media. Together, these elements shaped a consistent welcome experience that felt personal, energetic, and distinctly UCalgary.